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Asda Stores Ltd. (stylised as ASDA) is a British-based, American-owned supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile phone network (via the EE network as of 25 November 2013), Asda Mobile. Its head office is at Asda House in Leeds, West Yorkshire.
In 1999, Asda became a subsidiary of the American retail company Walmart and today is the UK's second-largest chain by market share. Asda's marketing promotions are usually based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 16 Years Running. As a wholly owned division of Walmart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House each November.